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Topic # 199224 9-Aug-2016 10:53
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Just received:

 

 

Fairfax Media is entering the fibre market launching Stuff Fibre to Kiwi consumers in the coming weeks.

 

Stuff Fibre is a joint venture with New Zealand Fibre Communications Limited, and will launch as a fibre only service with lightning fast speeds, unlimited data, no fixed term contracts, a local customer service team and a gigabit router for better performance.

 

Managing Director of Fairfax Media, Simon Tong says Stuff Fibre is about bringing Kiwis a better, simpler internet experience.

 

“Stuff has advocated for the good of New Zealanders from the moment it was launched 16 years ago.  With an audience of more than two million every month, we know better than anyone that people crave content.  There is room for a fibre retailer that does things differently, and it makes sense to help solve problems faced by large pockets of our audience.

 

“We have already been growing parts of the business that aren’t reliant on advertising - such as the successful community network, Neighbourly, and local and national events such as the popular Night Noodle Markets.”

 

The Stuff Fibre team is made up of industry experts led by Sam Morse, managing director of New Zealand Fibre Communications Limited.  Morse is joined by Rob Tihanyi, chief of customer experience and people, Geoff D’Audney, chief technology officer, David Chapman-Smith, chief commercial officer and company secretary, and John Simmons, finance and strategy director.

 

Morse says Stuff Fibre is the answer for customers who want the best fibre internet experience made simple.

 

“We will provide a fibre only service with unlimited data, no fixed term contracts, simple billing and a local call centre. 

 

“We are truly dedicated to being customer first. We’re giving people the freedom to use the internet the way they want, when they want, delivering an experience that unravels the confusion and frustration around fibre internet services,” he continues.

 

“Our team has a real depth of experience across the industry - we know the customer pain points. We’ve lived and breathed telecommunications, we’ve listened and learned.  Stuff Fibre is designed to solve these problems for our customers.  It’s an exciting new venture. 

 

“We are entering the final phase of testing and we’ll be taking Stuff Fibre to Kiwis in the coming weeks.”

 

Stuff Fibre will launch simple fibre plans and products through a quick and easy online sign up process. It will provide customers with a high-end Wi-Fi router/modem designed for fibre-fast speeds and enables multiple devices to be used at the same time with no lag, resulting in a superior internet experience.

 

“More than 240,000 New Zealand homes are already connected and over 830 new households and businesses connect to fibre every working day.  The demand for fibre is growing rapidly and our research tells us that this is an offer customers have been asking for,” says Morse.

 

Stuff Fibre will launch to the public in the coming weeks.

 

Find out more at www.StuffFibre.co.nz

 





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  Reply # 1606840 9-Aug-2016 10:57
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Wonder what their differentiation from the other players in this already rather crowded market will be?  And if they'll build their own network or just resell someone else's?

 

Sounds like content filtering might be the only real difference.




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  Reply # 1606841 9-Aug-2016 10:58
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deadlyllama:

 

Wonder what their differentiation from the other players in this already rather crowded market will be?  

 

 

Clickbait and celebrity news at gigabit speed.





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  Reply # 1606846 9-Aug-2016 11:03
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freitasm:

 

deadlyllama:

 

Wonder what their differentiation from the other players in this already rather crowded market will be?  

 

 

Clickbait and celebrity news at gigabit speed.

 

 

Don't forget the toxic comments section


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  Reply # 1606852 9-Aug-2016 11:08
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meesham:

 

freitasm:

 

deadlyllama:

 

Wonder what their differentiation from the other players in this already rather crowded market will be?  

 

 

Clickbait and celebrity news at gigabit speed.

 

 

Don't forget the toxic comments section

 

 

 

 

Are there any other kind of comments section?





Most problems are the result of previous solutions...

All comment's I make are my own personal opinion and do not in any way, shape or form reflect the views of current or former employers unless specifically stated 



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Baby Get Shaky!
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  Reply # 1606855 9-Aug-2016 11:12
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No thanks. Tacking the 'Stuff' brand on an RSP does not fill me with a sense of trust in their product.

 

Can 'Stuff' be trusted to report on other ISP's anymore in a fair and balanced way? (whether they do currently is a moot point).

 

Will 'Stuff' use their reach to bombard those on other ISP's to the point of great annoyance? (as they do currently with Neighbourly).

 

How long before Stuff announces that they've 'changed the landscape of RSPs in NZ' and 'achieved their goals in record time' but 'have now decided to go in a different corporate direction and will be selling their operations to X company whom is a top player in the NZ market and we didn't totally blag 12 months ago in an opinion piece'...

 

I can see the threads now: "Get STUFFed StuffFibre"...


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  Reply # 1606858 9-Aug-2016 11:21
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the main one is why.





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  Reply # 1606864 9-Aug-2016 11:24
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  • Hope its not going to be another poorly run network. Time will tell.





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  Reply # 1606866 9-Aug-2016 11:26
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Putting the Stuff name on it and associating with a company with such a generic name does not inspire confidence. Instead, the first questions that came to mind were "how long before they start injecting ads all over the place?", and " how long before the performance tanks?"




rm *


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  Reply # 1606867 9-Aug-2016 11:28
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Oh dear God





Mike
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The views stated in my posts are my personal views and not that of any other organisation.

 

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The great divide is the lies from both sides.

 

 


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  Reply # 1606868 9-Aug-2016 11:29
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Stuff is such a negative brand to me. Their "news" service has gone to clickbait hell.

 

*If* (and that's a huge if) I could get over my brand dislike you could ask about included phone packages?

 

Will they launch NZ wide - if so do they have Gigatown Dunedin pricing?

 

Will they offer Gbps nationwide?

 

Can't see me leaping in here - They would need to offer a significant price incentive for me to want to choose them over say Bigpipe which is a proven option.
(And given that I haven't even managed to move from 2D to Bigpipe yet, and I like the idea of Bigpipe....)


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  Reply # 1606870 9-Aug-2016 11:33
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vexxxboy:

 

the main one is why.

 

 

Exactly, its a highly regulated markert with much larger players, the profit margins are slim and I cannot see what synergies they can add to entice customers to them.. ( unless they are going to actually start paywalling content to non-"stuff fibre" users)

 

 


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  Reply # 1606875 9-Aug-2016 11:37
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I had to check the date to make sure this wasn't April 1st!


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  Reply # 1606895 9-Aug-2016 12:05
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So a newspaper/media company in a declining market with low margins thinks entering a crowded ISP market with even lower margins is a great way to make money. Crazy.

 

 

 

 

 

 


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  Reply # 1606896 9-Aug-2016 12:06
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freitasm: Ask questions. I have a 3pm meeting with Fairfax.

 

Ok, serious questions:

 

  • What are they bringing to the market that other providers aren't already?
  • Several new market entrants have had serious growing pains -- poor customer service, poor speeds, major outages.  How does Fairfax plan to avoid suffering the same problems?
  • Are they building their own network or just reselling someone else's service?
  • Are they planning to compete on price? Customer service? Speed/reliability?

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